If you are selling software or products
that promise income opportunities then this section is important for you
to look at. It contains 3 agreements and a very important earnings and
forward looking statement disclaimer.
Software License Agreement To Be Posted On Your Site To Be
Accepted By A Buyer Before Downloading Your Software
Use this licensing agreement (or a link to it) on your website purchase
page. Always use the Electronic Agreement Signature (Javascript
Checkbox) with licenses and agreements such as this.
Software License Agreement To Be Posted
Accepted By A Buyer And Shipped With A Software Package
You can use this
IN your software installation file. Place it on a screen for them to
agree to, before they install the software on their computer. Always use
the Electronic Agreement Signature (Javascript Checkbox) with licenses
and agreements such as this.
Information Product License Agreement For Use When Selling
Information Products
Put this on your purchase page for
Information Products. This document contains our essential Earnings
and Forward Looking Statements Disclaimer language. Always use an
Electronic Signature script (Javascript Checkbox) to seal the agreement
before they purchase your product.
Earnings and Forward Looking Statements Disclaimers
The FTC is really
ramping up to crack down on Internet Marketers, and actively go after
those of us that don't rigidly adhere to all their rules about
disclosure and documentation!
The Internet is
connecting advertisers and marketers to customers from Boston to Bali
with text, interactive graphics, video and audio. If you're thinking
about advertising on the Internet, and especially if you are selling
“income opportunities” remember that many of the same rules that apply
to other forms of advertising apply to electronic marketing. These rules
and guidelines protect businesses and consumers - and help maintain the
credibility of the Internet as an advertising medium.
When it comes to
online ads, the basic principles of advertising law apply:
The FTC is really ramping up to crack down on Internet Marketers, and
actively go after those of us that don't rigidly adhere to all their
rules about disclosure and documentation!
The Internet is connecting advertisers and marketers to customers from
Boston to Bali with text, interactive graphics, video and audio. If
you're thinking about advertising on the Internet, and especially if you
are selling “income opportunities” remember that many of the same rules
that apply to other forms of advertising apply to electronic marketing.
These rules and guidelines protect businesses and consumers - and help
maintain the credibility of the Internet as an advertising medium.
When it comes to online ads, the basic principles of advertising law
apply:
- Advertising must be truthful and not misleading;
- As explained in the FTC’s Deception Policy Statement, an ad is deceptive
if it contains a statement—or omits information—that is likely to
mislead consumers acting reasonably under the circumstances and is
"material" or important to a consumer’s decision to buy or use the
product
- Advertisers must have evidence to back up their claims
("substantiation");
- Before disseminating an ad, advertisers must have reasonable support for
all express and implied objective claims that the ad conveys to
consumers. When an ad lends itself to more than one reasonable
interpretation, there must be substantiation for each interpretation.
The type of evidence needed to substantiate a claim may depend on the
product, the claims, and what experts believe is necessary. If an ad
specifies a certain level of support for a claim—"tests show x"—the
advertiser must have at least that level of support.
- Advertisements cannot be unfair.
- According to the FTC Act, 15 U.S.C. § 45(n) and the FTC’s Unfairness
Policy Statement, an advertisement or business practice is unfair if it
causes or is likely to cause substantial consumer injury that consumers
could not reasonably avoid and that is not outweighed by the benefit to
consumers or competition.