Newsletters

Second only to good content, the most important information you need to include in your newsletter is the appropriate disclaimers.  Posting a simple disclaimer in your newsletter costs you hardly anything, but affords you priceless protection.

This section contains 4 very important newsletter disclaimers and a special letter to your subscribers giving them instructions on how to make sure your newsletter does not get spam filtered.

Advertising Disclaimer
If you're selling advertising space in your Newsletter, it's important to include a disclaimer that you are not responsible for the validity of the advertising within.

Disclaimer At The Beginning Of Your Newsletter
This is a good way to open your Newsletter, letting your readers know that you will keep their information confidential, and that they will find easy removal instructions at the bottom of the newsletter. ALWAYS provide your subscribers with Easy Removal Instructions!

Disclaimer To Accompany A Solo Ad
As with the selling of ads IN your newsletter... If you're selling Solo advertising spots to be emailed to your Newsletter subscribers, it's important to include a disclaimer that you are not responsible for the validity of the advertising within.

General Disclaimer
Use this Disclaimer at the BOTTOM of your Newsletter. You can use it by itself, but it is most effective if used in conjunction with the "Disclaimer At The Beginning Of Your Newsletter.

Letter To Subscribers Telling Them How To Make Sure You Newsletter Does Not Get Spam Filtered
Spam has become an increasingly irritable problem, and unfortunately, many ISPs have taken it upon themselves to install a variety of "Spam Filters" on their servers. These filters not only filter out spam, but in most cases, filter out much of the email you've actually ASKED to receive, i.e. Newsletters. This document was designed to help stop the filtering of the email you DO want.

You can send it out to your subscribers to help them understand how they can combat the problem of NOT getting the email they've asked for. You'll find that most of them aren't even aware that they are not receiving their mail, and just chalk it up to bad management on your part.